Updated on June 13, 2025

Updated on June 13, 2025

Privacy policy

Last Updated: March 11, 2026

This Privacy Policy describes how Vitaflow Team collects, uses, processes, shares, and protects Your information when You use the Vitaflow mobile application, website, and related services (collectively, the "Service"). By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

1. Interpretation and Definitions

1.1 Interpretation

Capitalized terms have the meanings assigned to them in this Policy.

1.2 Definitions

  • You means the individual using the Service or the organization on whose behalf the Service is used.

  • Website means vitaflow.app.

  • User Content means photos, images, text, food entries, metadata, or other inputs You upload or submit through the Service.

  • Usage Data means data collected automatically through use of the Service, including device information, activity logs, and analytics data.

  • Health Data means information You provide relating to Your physical characteristics, health, nutrition, goals, or activity, including weight, food logs, health attributes, and data accessed through Apple HealthKit with Your permission.

  • Personal Data means information that identifies or can reasonably be linked to an individual. Personal Data includes identifiable health information.

  • Device means any device used to access the Service.

  • Company, We, Us, or Our means Vitaflow Team.

  • Application means the mobile application titled "Vitaflow: AI Calorie Tracker."

  • Account means the unique profile created for You to access the Service.

2. Types of Data We Collect

We collect the categories of data described below. Certain categories may qualify as health information, sensitive personal information, or biometric-adjacent data under various privacy laws.

2.1 Personal Data You Provide

We may collect the following Personal Data when You create an Account or use the Service:

  • Email address

  • First name

  • Last name

  • Optional profile details You provide

2.2 Health and Nutrition Data

To provide calorie estimation and nutrition tracking features, We collect:

  • Food logs and food data (including items photographed, scanned, or logged manually)

  • Calorie estimates

  • Weight

  • Any other health information You choose to enter into the Application

With Your explicit permission, We may also access the following data from Apple HealthKit:

  • Active energy burned

  • Step count

  • Body mass

  • Sleep analysis

HealthKit data is used solely to display health insights within the Application. We do not store HealthKit data on our servers or share it with third parties.

2.3 User Content (Including Photos)

User Content includes:

  • Photos of food uploaded for calorie analysis

  • Text entries and logs

Important: We may use anonymized or aggregated food images to improve Our models, algorithms, and product features. We do not associate such images with Your identity when used for internal development.

2.4 Usage Data

We automatically collect:

  • Device type, operating system, and app version

  • IP address

  • Time stamps and activity logs

  • Feature usage analytics

  • Crash data

  • Performance data

This data helps Us secure, improve, and optimize the Service.

2.5 Cookies and Tracking Technologies

The Website uses cookies, tags, and similar technologies for analytics, functionality, and security. The Application may use mobile identifiers for analytics.

3. How We Use Your Data

3.1 To Provide and Improve the Service

  • Food identification and calorie estimation

  • Nutrition tracking

  • Personalization and recommendations

  • Machine learning model improvement

  • Account management

  • Service stability and debugging

3.2 To Improve AI and Computer Vision Models

We use food images and related User Content to:

  • Train and improve AI models

  • Enhance accuracy of calorie estimates

  • Improve overall product performance

Such use is strictly anonymized or aggregated and not linked to Your identity.

3.3 Communications

We may contact You about:

  • Service-related notifications

  • Customer support responses

  • Updates and new features

3.4 Marketing (Optional)

We may send You promotional emails unless You opt out.

3.5 Legal and Compliance

We may use Your data to:

  • Comply with law enforcement obligations

  • Protect Our rights

  • Detect or prevent fraud

3.6 Business Transfers

If We engage in a merger, acquisition, financing, or asset sale, Your information may be transferred as permitted by law.

4. Legal Bases for Processing (For GDPR-Covered Users)

Where applicable, We rely on:

  • Consent

  • Contract performance

  • Legitimate interests (e.g., service improvement, security)

  • Legal obligations

5. How We Share Personal Data

5.1 Service Providers

With vendors who support the Service, such as:

  • Analytics providers

  • Cloud hosting

  • Customer support tools

5.2 Business Transfers

As part of corporate transactions.

5.3 Legal Compliance

With law enforcement or regulators when legally required.

5.4 With Your Consent

Where You direct Us to share information.

5.5 Aggregated or Anonymized Data

We may share aggregated or non-identifiable data for analytics, research, or business purposes. We do not sell Your Personal Data.

6. User Content and License Rights

By submitting User Content, You represent that You own or have rights to it. You grant the Company a worldwide, royalty-free, sublicensable license to use, store, process, reproduce, modify, and create derivative works from Your User Content solely to operate, maintain, and improve the Service, including internal AI model training.

We do not publicly display Your photos or content without Your express consent.

7. Retention of Data

  • Personal Data for as long as Your Account is active or necessary for the purposes described

  • Health Data until You delete it or delete Your Account

  • Usage Data for a shorter period unless needed for security

  • Backups for limited periods as part of standard retention practices

We delete or anonymize data when no longer needed unless legally required to retain it.

8. Data Transfers

Your information may be transferred to and processed on servers outside Your jurisdiction. We implement safeguards as required by law, including standard contractual clauses for international transfers.

9. Your Privacy Rights

Depending on Your jurisdiction, You may have rights to:

  • Access Your Personal Data

  • Correct inaccurate data

  • Delete Personal Data

  • Export Your data

  • Withdraw consent

  • Object to processing

  • Request restriction of processing

You may exercise rights through in-app settings or by contacting Us at liang.alita@gmail.com.

10. Deleting Your Personal Data

You may request deletion of:

  • Account

  • Food logs

  • Profile data

Some data may persist where legally required.

11. Security

We use administrative, technical, and physical safeguards to protect Your data. However, no online system is entirely secure.

12. Children's Privacy

The Service is not intended for children under 13. We do not knowingly collect personal information from children under 13.

13. Third-Party Links

The Service may contain links to third-party websites or services. Their privacy practices are their own, and We do not control or endorse them.

14. Changes to This Privacy Policy

We may update this Policy from time to time. Updates become effective when posted. We may notify You by email or through the Application for material changes.

15. Contact Us

If You have questions or requests related to this Privacy Policy, You may contact Us:

Email: liang.alita@gmail.com